Global Swarming

Ch.6 in the text-book was one of the most intriguing chapters I've read this year because I found it fascinating that websites like Amazon.com have found ways to get people to buy more products through them. The consumer aspect is interesting becaue it is very profitable to the company utilizing the consumer information to advertise products to them. Amazon uses consumer information by taking the items that consumers are looking at and making some sort of network that shows what other people are buying along with that object. The network is a never-ending trail because consumers can click on any object through the website but yet there will be a never-ending cycle of recommended products. Companies that master how to do this can predict what consumers like and want.